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How to create your online store with PrestaShop: A complete step-by-step guide

 

1. Define your ecommerce project

Before getting into technical aspects, answer these key questions:

  • What products are you going to sell?

  • Who is your target audience ?

  • What specific features do you need in your online store?

A good project starts with a clear strategy... Before launching your online store , it's essential to clearly define the pillars of your ecommerce project. Ask yourself what products you'll sell, what type of customer you're targeting, and what your business's specific needs are. For example, selling fashion is not the same as selling auto parts; each sector has very different requirements. This initial exercise will help you establish a solid foundation on which to build your store, avoiding wasted time and unnecessary costs in the future. Once you have a clear vision, it's time to translate those ideas into concrete functionalities . Do you need to sell in multiple languages? Do you offer products with different sizes or variations? Will you apply volume discounts or integrate a loyalty program? PrestaShop is a flexible platform that allows you to adapt the store to your specific needs from the very beginning. As an expert PrestaShop agency in Spain, we'll guide you from this initial phase to transform your vision into an optimized, scalable store aligned with your business objectives.

2. Choose a good hosting provider for PrestaShop

Choosing the right hosting provider is a critical decision for the success of your online store. PrestaShop requires an optimized technical environment—with up-to-date versions of PHP, MySQL, or MariaDB, and ample memory allocation—to run smoothly and securely. Not all hosting providers are equipped for this. That's why it's essential to choose providers that offer specialized e-commerce support, a free SSL certificate , automatic backups , and loading speeds that guarantee an excellent user experience .

Our advice as a specialized agency is clear: avoid overly basic shared hosting plans . While they may seem attractive due to their low price, they often don't offer the performance or stability that a professional online store needs. Slow loading times or frequent outages can directly translate into lost sales. Choosing hosting optimized for PrestaShop means investing in the reliability, scalability, and security of your project from day one.

3. Install PrestaShop (or let us do it for you)

Installing PrestaShop is a key step in launching your online store, and you can do it in two ways: by downloading the package from prestashop.com and performing a manual installation, or by using an automatic installer offered by many hosting providers. Here's a list of tasks to keep in mind if you decide to install PrestaShop yourself .

However, if you lack technical expertise, this process can become more complex than expected. A poor initial configuration can lead to errors that affect the performance, security, or scalability of your e-commerce site.

That's why we specialize in PrestaShop , because we can offer a comprehensive service from day one. With over 15 years of experience developing custom online stores , we take care of everything: installation, initial setup, visual customization, performance tuning, and fine-tuning of essential modules. This way, you can focus on your business while we ensure your store is launched with a solid and professional technical foundation.

4. Choose a template (or create a custom design)

Choosing your store's design is one of the most strategic and visible decisions in the project . You can opt for a pre-designed PrestaShop template, ideal if you're looking for a cost-effective and quick-to-implement solution. However, this option can limit you in terms of customization, scalability, and differentiation from the competition. If your goal is to build a store that aligns with your brand, with a smooth and optimized user experience, the best option is to go for a custom design.

At our agency, we develop custom templates focused on navigation, usability, and scalability . We create responsive, fast, and easy-to-maintain designs where you can easily and intuitively activate or deactivate blocks, sections, or features from the back office, without relying on a developer. We also work with our own base template, Clearis , a proprietary solution optimized for PrestaShop that includes unique features designed to enhance your customers' shopping experience and simplify your daily store management. We'll advise you so you can make the best decision based on your budget, industry, and goals.

5. Add the necessary products and modules

With PrestaShop, a key part of your ecommerce success lies in how you organize and present your product catalog. Properly structure your categories, use clear titles and optimized descriptions that highlight the benefits of each product and include relevant keywords. Accompany each product listing with high-quality images, well-configured combinations (sizes, colors, stock, etc.), and attributes that facilitate the purchase decision. This phase, when executed well, improves both the user experience and search engine ranking.

Furthermore, one of PrestaShop's greatest strengths is itscustomization capabilities through modules . You can expand your store by integrating payment methods like PayPal, Redsys, or Stripe, and shipping carriers such as MBE, Correos, MRW, or GLS, which allow you to generate automatic labels and offer shipment tracking to your customers. SEO, performance, and legal compliance modules (cookies, GDPR, legal notices, etc.) are also key. At Clearis , as a PrestaShop Expert agency, we advise you on installing only what you need, configure it correctly, and ensure everything is ready to run efficiently from day one. In addition, Clearis offers a wide selection of PrestaShop add-ons , developed by our team, which you can purchase at a very low price if you become a premium customer. Register as a Premium member and you can buy very useful modules for your store starting from just €1 .

And if your project requires a specific functionality that you can't find in any existing module, at Clearis we specialize in developing custom modules for PrestaShop . We design and implement the exact solution your store needs, fully integrated and tailored to your workflow. Tell us what you need, and we'll turn it into a real, scalable, and professional feature for your e-commerce site.

6. Review, test, and launch your store

Before opening your store to the public, a thorough review is essential to ensure everything functions correctly. Simulate a customer's journey: from adding products to the cart to completing payment using various methods. Verify that shipping carriers display costs correctly based on destination and weight, that contact forms are functional, and that automated emails (confirmations, order notifications, etc.) are sent without errors. These details make all the difference between a professional store and one that inspires distrust. Once you've validated all the key processes, you'll be ready to launch your e-commerce site to the world with complete confidence. At Clearis we support you through this critical phase with a comprehensive and customized testing protocol. We ensure there are no technical errors, navigation issues, or conversion failures. Launching an online store isn't just about flipping a button; it's the result of strategic, technical work focused on delivering a flawless experience from the very first click.

Want to get off to a good start? Talk to Clearis , we're PrestaShop experts.

Creating an online store is not just about installing a CMS. It requires strategy, design, technical development, integration, and monitoring.

As one of the best PrestaShop expert agencies in Andalusia , at Clearis we accompany you throughout the entire process: from the idea to the online store up and running and selling.

🔹 More than 15 years of experience
🔹 Dozens of stores developed in PrestaShop
🔹 100% personalized services

Shall we start today?

Contact us for a consultation !

prestashop@clearis.es

Email us! Tell us your needs and we'll get in touch with you as soon as possible!

(+34) 958 10 22 56

Call us and schedule an appointment! Customer service is available Monday to Thursday from 8:00 to 18:00 and Friday from 8:00 to 14:00.

 
Posted in: Ecommerce